Branding News Brief: Smirnoff relaunches Black Ice

Marketing 26-May-04

Smirnoff has relaunched its Black Ice pre-mixed bottled drink to clearly differentiate it from the original Smirnoff Ice. The bottle, designed by Landor, also communicates its reformulation with 'New crisp bite' on the neck.

Comments

 

Have your say

Only registered users may comment. Log in now or register for a free account.

* This information is required.

*
*

Forgotten password?

 

Tools

Jobs

MARKETING MANAGER : Luxury Travel Company, Dylan*
, Central London
INTERNAL COMMUNICATIONS MANAGER, Dylan*
GOOD BENEFITS, Central London
Digital Content Manager, Sage UK Limited
, North East England
Account Manager, Livewire PR
£27-33K, West London
Find over 3000 jobs

Directory