Revenues up for IHT's joint ad package with NY Times

by Staff,, Brand Republic 18-Jun-04, 11:00

NEW YORK – The International Herald Tribune's global advertising package with sister newspaper The New York Times has delivered $2.4m in sales for the first half of 2004, an 39% increase on 2003 revenues.

The New York Times-IHT Global Buy programme was established a year ago with the aim of enabling advertisers to target readers in the US, Europe and the Asia Pacific region.

The two newspapers also announced the launch of a new trade advertising campaign to drive sales for Global Buy. Ads will appear in the titles, part of The New York Times Company, from Monday carrying the creative message "1+1 = 4million. The Power of One".

Stephen Dunbar-Johnson, senior vice-president and commercial director at the IHT, said: "We are still only scratching the surface of the full potential of this powerful advertising package and there are several categories that we plan to develop in 2004, including real estate, technology and luxury goods, where we are very confident we can make further incremental gains."

So far, clients for the Global Buy have included Cisco, Singapore Airlines, Citigroup and Sotheby's.

The International Herald Tribune was a joint venture between the New York Times Company and the Washington Post until last year, when the Post sold its stake.

The New York Times Company has 2003 revenues of $3.2bn and owns The New York Times, the International Herald Tribune, The Boston Globe, as well as 16 other newspapers, TV and radio stations and websites.

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