Lovefilm to sponsor best British film award at Edinburgh
LONDON - Lovefilm, one of the players in the increasingly crowded UK online DVD rental market, is continuing to target film buffs by sponsoring the Michael Powell Award at this year's Edinburgh International Film Festival.
The Michael Powell Award is given to the best British feature film of the year. It is named after the filmmaker, who directed the classic 'The Red Shoes' and died in 1990.
Lovefilm's chief executive Mark Livingstone said: "Everyone working for Lovefilm has a genuine passion for film, and we are proud to be sponsoring such a prestigious award."
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Earlier this month, the online DVD rental service unveiled a tie-in with Time Out magazine to sponsor its movie reviews.
Previous winners of the Michael Powell Award include 'Young Adam' in 2003 and Tim Roth's film 'The War Zone' in 1999.
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Lovefilm: sponsoring British movie award
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