Careers: Just the Job - Head of romance, Friends Reunited

Marketing 21-Jul-04

Still pining after Linda or Lee from Form 3 and wondering if the feeling is mutual? If so, Rhoda Moore's your woman. She runs the dating arm of Friends Reunited, which the company launched last year.

Her job is to attract new members so there is always a healthy selection of singleton profiles. She also has to reassure members that dating online is not a sign that you're a promiscuous philanderer. She's careful not to dish out advice directly, believing it's more effective to get members helping each other through the site chatrooms.

Some members, though, need no help - one woman signed up less than three months ago and has already been on 60 dates. The site's success rate isn't bad - so far there have been five marriages, and a Friends Reunited baby is on the way.

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