Sony Ericsson sponsors gallery to plug phones

PR Week UK 23-Jul-04

Sony Ericsson is to push the photo capabilities of its phones through sponsorship of the Proud Galleries photographic exhibitions over the summer and autumn.

Band & Brown Communications will promote Sony Ericsson’s participation with Proud, which includes an exhibition of pictures taken by celebrities. ‘Phone functionality will rapidly compare to entry-level digital cameras,’ said Sony Ericsson UK PR manager Richard Dorman.