Renault to back dealers online
Renault is promoting its retail network online for the first time to fend off competition from independent car dealers.
A dedicated retail website at www.renaultretail.co.uk goes live this week, which will enable potential purchasers to research new and used Renault vehicles.
Visitors to the site can search under a variety of criteria, including price, model and engine type.
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Information on topics including car financing, warranties and servicing will also be available.
The site was created by digital agency CMW Interactive, the digital arm of independent agency Clark McKay and Walpole, which is developing an online and offline marketing campaign that will drive consumers to the site.
The Renault Retail Group is made up of more than 20 dealerships.
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