P&G tops list of big spenders on advertising in the US
NEW YORK – Spending on advertising in the US has risen by 6.4% to $49.6bn in the first half of 2004, driven by political and car ads, according to Nielsen Monitor-Plus.
US presidential candidates George Bush and John Kerry have spent a total of $300m (£164m) on their ad campaigns. Their commercials have been screened more than 350,000 times.
DaimlerChrysler and Nissan Motors raised their expenditure by 56% to $887m and 21% to $545m respectively. Household goods giant Procter & Gamble, owner of Pampers and Flash, was the biggest spender, increasing its adspend by 11% to $1.5bn.
ADVERTISEMENT
Media spending on local magazines increased by 12.7%, cable television was up 12.5% and network television showed a 7.5% rise.
Radio adspend grew by 3% and newspaper expendure rose by 2.7%.
The top 10 US advertisers have spent $8bn on advertising so far this year, an 11.3% increase on the same period last year.
If you have an opinion on this or any ot00her issue raised on Brand Republic, join the debate in the Forum here.
Pampers: Procter & Gamble brand
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments