Cheetahmail signs deal with Hilton International

by Staff,, Brand Republic 19-Aug-04, 07:00

LONDON – Hilton International is the latest company to sign up to Cheetahmail, Experian's email management tool.

The system will enable Hilton International to personalise email newsletters according to customer demographics, preferences, behaviour and purchasing patterns. It will also ensure that email marketing campaigns can be sent in 17 languages.

Analysis tools will also enable Hilton to compare campaign performance in terms of transactions as well as open and click-through activity with each message.

Denis Sheenan, the chief executive officer of Cheetahmail, said: "Working together we have created a solution built to deliver first-class customer communication tailored to elicit the best response from its customer base, whatever the language or time zone."

Last month CheetahMail signed the Midlands Co-op as its latest travel user.

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