Teletext set to stage review of consumer account

by Richard Cann, PR Week UK 20-Aug-04

Teletext is reviewing its consumer PR account held by Band & Brown Communications as it attempts to boost its profile in mainstream media and position itself as an expert on travel.

The brief, which covers Teletext’s entire offering, involves national consumer media relations, with Teletext’s in-house PR team handling regional and trade media.

‘We’re a mass-market product, so we want to appear on the news pages rather than travel pages or niche media,’ said Teletext PR manager Kathryn Williamson, who joined the company from lottery operator Camelot in May last year.

Teletext will decide on a four-strong shortlist next month for an October pitch that will include two-and-a-half-year incumbent Band & Brown and The Braben Company, which this year launched the Teletext Holidays satellite TV channel.

‘We’re aiming to have four very different agencies on the pitch,’ said Williamson.

She added that Teletext was ‘ideally placed to offer expert opinions about consumer trends [relating to] travel.’