Preference Service cleans and updates database

by Staff,, Brand Republic 31-Aug-04, 07:30

LONDON - The Preference Service is refreshing its preference database of 3.5m households.

The programme will start by focusing on direct mail, with plans to include a facility for consumers to update their preferences online.

The move is part of an ongoing programme of contact management with its existing database and TPS will update its entire database over an 18-month period.

TPS will clean its database against the gone away supression file, national change of address file and the bereavement register, which stops companies sending mail to dead people.

Thomas Adalbert, the managing director of TPS, said: "The refresh activity we are carrying out and our regular use of market leading suppression products will ensure our clients receive only the most up to date and clean preference data. This will ensure our clients maximise their return on investment when using our data."

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