DVD rental group in £4m ad drive
Video Island and ScreenSelect, the online DVD rental companies that merged last week, have pledged £4m to advertising over the next six months.
The investment marks their first concerted push; each previously carried out ad hoc promotional activity.
Most of the spend will be allocated to ScreenSelect, the consumer brand. Video Island, which provides a rental platform to partners including Tesco and MSN, will be promoted to third-party businesses.
ADVERTISEMENT
Both brands trialled press and radio ads in August, the results of which will be used to determine future strategy.
Chief executive Saul Klein is in talks with agencies to launch an October ad campaign, which will include TV.
- Brand Builders, page 21.
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
Comments