Strongbow seals LivingTV tie-up
Strongbow is to sponsor LivingTV's cult show Most Haunted Live over the Halloween weekend as part of a £1m promotional drive.
The sponsorship, brokered by Starcom Mediavest, will see the cider brand screen break bumpers during the weekend of the broadcast as well as brand trailers in the build-up to Halloween.
The campaign will run in conjunction with point-of-sale activity and a 'Bitter-Sweet' instant-win promotion, created by marketing agency Arc, which will run in pubs and off-licences.
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The activity forms part of a £20m adspend in 2004 for Strongbow, which was acquired by Scottish Courage in April 2003.
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