Vittel 'glow' label for RunLondon

Marketing 13-Oct-04

Vittel is to introduce limited-edition bottles with luminous labels to support its association with this year's Nike RunLondon event, which takes place at night for the first time .

The Nestle-owned mineral water brand will supply 120,000 bottles to the 30,000 runners at the race on 28 November. They will be available at the start of the 10km route, en route and at the finish to encourage runners to keep hydrated. Vittel also hopes they will help illuminate the route.

Vittel brand manager Alice Costes said that she hoped the limited-edition bottle would become a collector's item.

Vittel first partnered the RunLondon event in 2003. It has since expanded its relationship with the sportswear giant, supplying water to events such as Nike Premier Cup Football, the Nike European Football Championships and urban basketball competition Battlegrounds.

Vittel also sponsors the London Marathon.