Breast Cancer in Gossard link-up

PR Week UK 22-Oct-04

Breast Cancer Care has gained the support of glamour model Jodie Marsh for a publicity stunt at Gossard stores across the country as part of Breast Cancer Awareness Month.

Marsh and other models will appear as ‘living mannequins’ wearing specially produced denim underwear in the windows of Gossard on 29 October.

Consumers at Realm-managed shopping centres in Essex, West Yorkshire and Somerset will have the chance to bid for signed bras and T-shirts, with all the proceeds going to Breast Cancer Care.

‘The Gossard store at Freeport Braintree in Essex contacted us wanting to get involved in this initiative,’ said Breast Cancer Care fundraising press officer and celebrity co-ordinator Laura Miller.

The charity continues to receive corporate support from Asda and Boots, but is teaming up with Gossard and Realm for the first time.