Agent Provocateur site offers voyeuristic experience

by Jennifer Whitehead,, Brand Republic 21-Oct-04, 08:00

LONDON - Saucy lingerie label Agent Provocateur is marketing its 10th anniversary with a relaunched website that gives users an experience of voyeurism.

The site has been redesigned by Large Design and builds on the famous Agent Provocateur window displays.

Using four "shop windows", visitors to the site can see in the bedroom, bathroom, kitchen and outdoor, with each scene brought to life using a combination of models and mannequins.

Using the brand's black and pink colours, the models and mannequins are shown posing in different Agent Provocateur lingerie against an illustrated backdrop.

At the same time, the online buying system has been improved to make it easier to navigate and buy things.

As well as selling underwear, Agent Provocateur has a line of accessories, hosiery and beauty products.

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