Teletext moves Holidays activity into Braben after pitch

by Daniel Farey-Jones,, Brand Republic 21-Oct-04, 15:00

LONDON - The Braben Company is set to start a year-long PR campaign for Teletext Holidays, following its appointment to the account by Teletext.

Braben won the account after a four-way pitch against involving Band & Brown, Brands 2 Life and Hill & Knowlton.

The Braben Company is promising an editorially led and consumer-focused campaign focusing on news and features across national media.

Teletext Holidays on TV and the internet will be the main focus of the account, but it also covers Teletext's commercial text services. Braben has already worked on Teletext Holidays TV for its launch earlier this year.

The six-figure account is effective from November 1 and will be led by Braben managing director Matt Bourn and board director Debbie Harvey.

Kathryn Williamson, Teletext's head of PR, said: "Teletext is a brand with huge impact and awareness. However, we work in a number of fiercely competitive marketplaces and need a PR agency ready for the challenge.

"Braben presented a fantastic range of creative ideas, which we believe are a great fit for the brand in 2005 and will help us to achieve the stand-out we require."

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