Digital-C creates game to promote X Factor DVD release

by Staff,, Brand Republic 28-Oct-04, 08:00

LONDON - 'X Factor', the ITV1 talent programme judged by Simon Cowell, Sharon Osbourne and Louis Walsh, is being backed by a new interactive online game that will allow viewers discover if they have the X factor.

The new game has been created by Digital-C, and mirrors the format of the hit television show. It invites viewers to send in a video of themselves performing songs. The videos will be hosted on the site and whittled down to one winner.

The game promotes the future launch of the 'X Factor' DVD, which will showcase the auditions, and encourages people to pre-order it ahead of its December 6 release.

Digital-C has previously worked on clients including the War Child Music site. Its sister company Video-C was recently recognised at the Digital Music Awards for best use of broadband.

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