ECircle tool sends SMS and email from one source

by Staff,, Brand Republic 28-Oct-04, 07:00

LONDON - A new tool from ECircle will let marketers send email and SMS marketing campaigns from a single system, in a move that could cut the costs of multichannel marketing.

eCircle has released the new version of its eC-messenger software to allow coordination of email and SMS campaigns.

It means agencies that have been using two pieces of software for such campaigns will now need just the one to handle digital marketing campaigns.

As well as the cost benefits, eCircle said that it could reduce potential sources of error through redundant data management in distributed systems. The company says that it is the first product to use a single piece of software.

Volker Wiewer, a spokesperson for eCircle, said: "With eC-messenger 2.5 we set completely new standards for email marketing systems. Once again eCircle is setting the trend: integrating complete solutions for all channels instead of random remedies."

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