Triumph launches new site as part of marketing push

by Staff,, Brand Republic 18-Nov-04, 08:00

LONDON - Triumph, the motorcycle manufacturer, has launched its new international website as part of a global trade advertising campaign for its bikes and accessories.

The new site, designed by E3 Media, is targeting Triumph's nine key markets: the UK, US, Japan, Italy, Germany, the Netherlands, France, Scandinavia and Benelux.

Andrea Friggi, corporate identity and communications manager for Triumph, said: "The web will play a central role in forging strong and longer-lasting relationships with our riders."

As well as giving information about Triumph's products and dealers, the website also has a section dedicated to Riders Association of Triumph, otherwise known as the RAT pack, and is aiming to create a community online of Triumph riders.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Comments

Have your say

Only registered users may comment. Log in now or register for a free account.

* This information is required.

*
*

Forgotten password?

 

Jobs

STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
,
CEO, PPA
Six Figure basic, Central London
ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
Good Benefits, Central London
Find over 3000 jobs

Directory