Deutsch facing a review of $120m Revlon ad account

by Staff,, Brand Republic 17-Nov-04, 10:30

NEW YORK - Revlon, the US cosmetics giant, is reviewing its $120m (£64.6m) creative account, currently held by the Interpublic Group agency Deutsch.

The company has confirmed reports of the review, but details of the pitch list have not been revealed at this stage.

Deutsch's latest campaign for Revlon is an epic celebrity spot starring Halle Berry, Julianne Moore, Eva Mendes and Jaime King, and largely avoids product shots. Susan Sarandon and Kate Hudson have been signed by Revlon to appear in a new campaign starting next year.

The review comes a week after Revlon said that sales had fallen by 7% over the past quarter, reporting a loss of $91.6m.

Deutsch first started working on the Revlon brand Almay in 2001 and, in February 2002, it was handed the flagship cosmetics account, taking over from Kirschenbaum Bond & Partners only weeks after the agency had launched a new campaign.

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