Yahoo! boosts search division with two appointments

by Staff,, Brand Republic 24-Nov-04, 08:00

LONDON - Yahoo! UK & Ireland has hired investment banker Salim Mitha as director of search to maximise its investment in its search products.

He will be joined by Karl Gregory, former marketing director at Alta Vista International, who will take up the role of head of marketing for search.

Yahoo! has been running an advertising campaign recently, pushing its search services with the slogan "Found on Yahoo.co.uk". Gregory will continue to build on the advertising campaign.

Mitha joins from Merrill Lynch's telecoms, media and technology division, where he worked on clients including Lastminute.com, Viacom and Bertelsmann.

With growing revenues from sponsored search words and paid-for advertising links, the battle is on between Google, MSN and Yahoo! to get people to use their search engines.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.