Zed wins CondeNet task with brief to raise traffic 20%

by Jennifer Whitehead,, Brand Republic 25-Nov-04, 08:00

LONDON - CondeNet, is gearing up for a 2005 marketing push for sites such as Vogue.com and GQ.com by appointing Zed Media as its online media agency.

Zed, the digital division of ZenithOptimedia, will work on sites including Vogue.com, GQ.com, Glamour.com and CNTraveller.com.

The agency is briefed with raising traffic at the sites by 20% next year. CondeNet currently receives more than 32m page impressions a month and has 1.5m unique users.

It is the first agency CondeNet has appointed since M&C Saatchi created an advertising campaign for Vogue.com in 2000. The poster campaign, which showed a woman's nipple representing the dot in Vogue.com, won a number of awards.

Sue Douglas, president of new business at CondeNet, said: "As our magazine websites have grown and prospered, we have sought a partner to help us drive traffic and appeal to a wider audience. Zed Media has huge experience and contacts and impressed us with its imagination and practical ideas."

Conde Nast is also due to launch an expanded version of VanityFair.co.uk, following the recent launch of a more extensive US site.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.