Europe's Giordano to head Millward Brown in Brazil

by Sam Matthews,, Brand Republic 13-Dec-04

LONDON – WPP Group-owned market research group Millward Brown has appointed Fabrizio Giordano, development director for mainland Europe, to the role of managing director of Millward Brown Brazil.

Giordano's career at Millward Brown spans 11 years, having worked in the UK, Italy and Spain, as well as several years in Argentina as regional client coordinator for Millward Brown Latin America.

Fabian Hernandez, chief executive of Millward Brown Latin American, said: "Brazil is a key market for us, and Fabrizio is the ideal person to head our operation there. He has experience of working in the region, has a good appreciation of different cultures, and understands both local and international clients, their brands and the marketing challenges they face."

Giordano replaces Vera Frucci, who is leaving the company after four years.

According to Giordano: "I am really excited to be in Latin America again, and to be able to concentrate my efforts on growing our business and making sure our clients get the best from Millward Brown."

Research company Millward Brown is part of Kantar, the insight and consultancy arm of WPP.

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