C4 turns ordinary people into millionaires in RDF series

by Sam Matthews,, Brand Republic 19-Jan-05, 15:30

LONDON - Channel 4 will attempt to turn ordinary people into millionaires with the help of three self-made entrepreneurs in 'Make Me a Million', a new series from 'Wife Swap' makers RDF.

The four-part series, due to air later this year, follows three sets of budding entrepreneurs over 12 months of highs and lows as they attempt to get their fledgling businesses off the ground.

Throughout the series, three self-made millionaires who have already been through the experience will guide the entrepreneurs.

One of the businesses, Improving People's Health, aims to improve the health of the nation through education, service provision and product innovation.

The business is being mentored by 2003 Woman Entrepreneur of the Year Emma Harrison, who took her business A4e from a small start-up to a training organisation handling £300m of public sector contracts a year.

Creative agency DKPM has been appointed by Channel 4 to market and brand the new businesses.

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