Knorr to roll out pre-mixed stock in Design Bridge pack
LONDON - Unilever UK is to launch a pre-mixed stock range under its Knorr brand, backed by a £5m promotional budget this year.
The Simply Stock line will be sold in 450ml pouches and will be available in chicken, vegetable and beef flavours. Packaging is by Design Bridge, while TV ads will be created by DDB London.
Unilever hopes existing stock-cube users will trade up to the pre-mixed stock for special occasions and when trying new recipes.
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Simply Stock, which was first launched in Australia in 1998, goes on sale this month priced 99p a pouch.
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Knorr: Design Bridge packs for Simply Stock
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