Millward Brown launches new ActiveSelector online tool

by Sam Matthews,, Brand Republic 31-Jan-05

LONDON - Millward Brown is launching a new online research tool called ActiveSelector that allows companies to interview hundreds of respondents in their target market to produce instant marketing solutions.

ActiveSelector combines Millward Brown's brand communication expertise with insight agency Invoke Solution's Dynamic Survey to complete online research in one day.

Already launched in the US, ActiveSelector is used for screening concepts in the early stages of development, such as ads, packaging, direct mail, web pages and anything that can be shown on still images or video.

Gordon Pincott, head of client services at Millward Brown, said: "By offering the robustness of quantitative research with flexibility, interactivity and direct client involvement, ActiveSelector exemplifies Millward Brown's unique offering of bespoke solutions to client's exact requirements, utilising the most cutting-edge technology."

Dynamic Survey was introduced by Invoke to harness the power of the Internet to generate immediate insight to new products and concept ideas.

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