Mori appoints media, reputation and health directors

by Sam Matthews,, Brand Republic 31-Jan-05

LONDON – Opinion pollster Mori has appointed three new directors for its media, corporate reputation, and health and NHS research divisions.

Sarah Sanderson joins Mori as head of media research from Ipsos, where she focused on bespoke media research as well as leading the Media Minds team. She was previously a director at Research International.

Neil Coburn takes up a leading role in Mori Reputation Centre strengthening the management team and helping to develop marketing, advertising and the brand communications business. Previously, he established and led the advertising research unit at Synovate before taking on a business development role at the company.

Avril Imison joins Mori as head of health and NHS research after six years at the Department of Health in policy development posts. She was clinical director of therapies at Guy's & St Thomas' Hospital prior to joining the DoH.

Mike Everett, Mori managing director, said: "We are absolutely delighted to welcome such outstanding individuals to strengthen our teams in three of our specialist areas."

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