Egg consolidates affiliate marketing with buy.at network

Emma Rigby,, Revolution UK 28-Jan-05, 08:00

LONDON - Online bank Egg has consolidated all its affiliate marketing activity into a single network, buy.at, operated by Perfiliate Technologies.

The bank, which has a total annual marketing budget of between £40m and £50m and spent £6m online in 2004, said it chose the single network to strengthen affiliate relationships.

Richard Cole, sales director at Egg, explained: "We chose buy.at over other providers mainly because it could best help Egg to have advanced relationships with affiliates."

Over the last 12 months, Egg has worked with a number of affiliate marketing companies including Smart Quotes, TOTC and buy.at. The affiliate network also provides services to a number of financial clients including Capital One, Lloyds Create, More Than and Direct Line.

In December, Egg handed its £30m direct response account to sister agencies Claydon Heeley Jones Mason and Agency Republic, which will include a significant amount of digital marketing activity, focusing mainly on the Egg Card, but with increased spend on insurance, mortgages and savings.

It is the first time Egg has retained a digital agency and follows its decision in July to increase its direct budget.

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