Design Bridge helps Cinzano with mixable drink variant
LONDON - Cinzano, the Italian vermouth brand owned by Campari, is launching a mixable drink aimed at young women to combat declining interest in the sector.
The Cinzano-based drink, which will be called Girls Get Ready, has been formulated to appeal to women who prefer their spirits mixed with soft drinks. Design Bridge is developing the packaging.
Fior Brands, which is responsible for the marketing, sales and distribution of Cinzano in the UK, declined to comment on the plans.
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In 2003, 15.3m litres of vermouth were consumed; a decrease of 4% since 2002, according to beverage research company Canadean.
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Cinzano: Design Bridge to package new mixed drink
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