Tesco's Uwins to give Insight Summit keynote speech

by Staff, Brand Republic 03-Feb-05, 07:00

LONDON - Speakers from some of the UK's leading companies, including Tesco's Simon Unwins, have been confirmed for the first ever Customer Insight Summit, being hosted in April by Direct Response and its sister title Marketing Direct.

The one-day event, sponsored by Royal Mail and being held at the Waldorf Hilton on April 19, will feature presentations from American Express, Tesco, Boots Advantage Card, Honda, BT and Matalan, among others.

Tesco's UK marketing director Uwins will deliver the keynote speech on how Tesco used customer insight to fight off challenges from its arch rivals to become the UK's number one retailer.

The issue of getting customer insight into the boardroom will be tackled by BT Retail's head of strategy Nick Pendleton.

Healthcare retailer Boots has a strong track record in embracing customer insight and Helen Jeremiah, head of customer insight for Boots Advantage Card, will tell delegates how companies can extract profitable intelligence from their data mountains.

For those needing to build a customer insight department from scratch, Honda's head of customer department Steve Oliver will explain how companies can bring together the philosophically different disciplines of database marketing and market research under one roof.

The event is being chaired by Anthony Hilton, City editor of the Evening Standard. Sponsors include The REaD Group, Experian and Quaestor Research.

Book here or by calling Haymarket Conferences on 020 8267 4011.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.