Glenmorangie appoints Tayburn to develop new image

by Julia Pearlman,, Brand Republic 09-Feb-05, 08:10

LONDON - Visual communications consultancy Tayburn has been appointed to develop a new corporate identity for malt Scotch whisky distiller Glenmorangie, following its acquisition by LVMH in December last year.

The announcement comes after Tayburn's recent work with Glenmorangie to design and produce the 2004 annual report and accounts.

The group says the new identity has been developed to fit into the stable brands at Moet Hennessy and retain the heritage of the Glenmorangie name.

Barbara Anne Nimmo, corporate communications manager of Glenmorangie, said: "Following the excellent work produced for us last year, we felt that Tayburn was the right consultancy to help drive forward our position as a leading distiller and marketer of premium malt whiskies with a corporate identity that reflects that position."

Tayburn was recently awarded at the Scottish Corporate Communications Awards with two awards for Best Printed Annual Report/Corporate Brochure and Overall Gold Award for Communications.

The group, established in 1979, has won more than 14 creative awards over the past three years, and services an international client base including Diageo, Revlon, Hilton and Scottish & Newcastle.

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