Hello! inks online celebrity news deal with Tesco and NTL

by Julia Pearlman,, Brand Republic 09-Feb-05, 08:00

LONDON - Hello!'s website has signed a new deal with Tesco.net and NTLWorld.com, which will offer online users a distraction from online shopping or account checking with all the latest celebrity news and gossip.

The new partnership will provide celebrity reports from Hello! to millions of additional internet users.

NTL's 1.4m broadband and dial-up internet customers can access Hello! news on their homepages and on the specially created new celebrity section. Tesco.net users can click on to celebrity news via the music, movies and news sections.

Tree Elven, website editor for Hello!, said: "We're very happy to be providing a quality celebrity news service to some of the biggest portals in the UK. It's the perfect addition for the NTL World and Tesco sites and great added content for their users."

Corey Monk, director of internet marketing at NTL, said: "We're delighted to be adding further value for our internet customers with the launch of this new service. Our visitors are hungry for celebrity news. This new deal will meet this growing demand."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.