Weight Watchers redesigns packs through Interbrand
LONDON - Weight Watchers is combating online diet club rivals and the low-carb market with a revamp of its European product range.
The packaging overhaul, by branding consultancy Interbrand, focuses on creating a consistent look and feel for the Weight Watchers brand across Europe.
Central to the redesign is a clearer connection between the brand and its unique 'Points' dieting system. The design features a panel that shows the Weight Watchers logo in close proximity to a 'Points' count.
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The pack also carries lifestyle images to disassociate the brand from the unsociable image of dieting.
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Weight Watchers: pack redesign
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