Centaur in engineering drive
Centaur Communications is expanding its engineering group by launching a magazine, relaunching its subcontracting title Subcon and unveiling three websites.
Centaur Communications is expanding its engineering group by
launching a magazine, relaunching its subcontracting title Subcon and
unveiling three websites.
The group, which is home to flagship title The Engineer, will launch
ADVERTISEMENT
Integrated Manufacturing Solutions as a quarterly title in October.
IMS will target 12,000 senior management engineers, providing coverage
of issues concerning the shop floor and the boardroom.
The engineering group, which is run by managing director Neil Wood, is
planning to launch a website - e4integration.com - simultaneously with
the magazine.
The site aims to swell the engineering group’s advertising revenues
through online sponsorships and banner ads.
IMS and the website will be housed within Centaur’s process and control
group.
Lucy Sullivan has been promoted from commercial manager to publisher of
the process and control group.
Sullivan will oversee the IMS sales team of five and target advertisers
such as Siemens, Invensys, IBM and the Emerson Group.
Centaur will relaunch Subcon in September. The bi-monthly title aims to
reach 10,000 subcontractors in the engineering trade.
The magazine was originally launched as a supplement to Metalworking
Production in 1992, before becoming a standalone title.
Alan Freeman, sales director of the Metalworking Production group, will
manage Subcon’s four-strong team.
An accompanying website will provide additional content and carry the
usual mix of online advertising.
Meanwhile, The Engineer’s sales director Paul Johnson has moved over to
head sales at e4engineering.com, which features content pooled from the
eight magazines in the portfolio.
Johnson will oversee the efforts of the engineering group’s 30 staff,
who have been briefed to sell online advertising and sponsorships in
addition to magazine space.
Johnson will be succeeded at The Engineer by Neil Simpson, who leaves
the position of ad manager vacant on What’s New in Industry.
In September, e4network will expand its portfolio with the launch of
e4jobnet.com.
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London


Comments