CAMPAIGN DIARY: Faulds creative tries the Ultimo gag on the streets of Edinburgh

by MAIRI CLARK, Campaign 03-Sep-99

It must be tough being a creative working on a bra account.

It must be tough being a creative working on a bra account.

Take the Faulds copywriter, Pete Bastiman. After devising the launch ads

for the Ultimo bra, he hit on the idea of re-enacting them on the

streets of Edinburgh. The core concept of the ad is that the Ultimo bra

will be tough on plastic surgeons as their skill at breast enlargements

won’t be needed.

So Bastiman sat outside his agency’s offices, dressed as a surgeon,

shouting: ’pounds 2.50 for a cafe latte.’ Amazingly, he amassed some

donations from passers-by who thought he was a genuine beggar.

From what we hear, the agency boys were all gagging to pose as surgeons

just so they could get near the bra model. Well, you don’t get much of

that in Edinburgh.

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