Rapid growth seen for China's Internet market

China Interactive Marketing Forum 2000 said.

They said that while there was an eager audience, there were a lack of

industry mechanisms, such as research and creative and production

support, which was hampering the growth of the advertising side of the

business.

The speakers added that the industry is, however, changing structurally

and that the supports needed to grow are coming into place rapidly.

Some 100 marketing and advertising professionals attended the event in

Hong Kong, which was organised by AdMomentum and co-organised by

MEDIA.

The speakers included Mr Edwin Chan, senior VP, marketing and sales,

Sohu.com; Mr Phil Ren, founder and chairman of WiseCast Media and

WiseHorse Media; Mr Roger Chow, WiseCast Media MD; Ms Geena Lin,

director, sales and marketing, Yam.com; and Mr David Teng, founder and

chief executive officer of Admomentum.

The seminar focused on how key players in China's Internet market

measure objectives for online advertising, how the industry is changing,

how to enhance online creativity and the latest in interactive media

measurement.