Coca Cola review Chinese media buying account
HONG KONG - Coca-Cola is reviewing its media planning and buying account in China.
Several agencies have made credentials presentations, including McCann-Erickson, which is Coke's global agency for strategy. The incumbent agency, ZenithOptimedia, is also involved in the review.
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A source said that a pitch brief has not yet been issued but that Coke was looking around "to see if its agency partner in China is the best available in terms of cost-effectiveness and channel-planning capabilities".
The creative account, which is handled by McCann-Erickson Guangming, is not under review.
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Coca-Cola: said to be looking around
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