Haymarket Group to launch advertising site Brand Republic

Campaign 07-Sep-01, 12:00

Haymarket Group, the publisher of Campaign, this week launches a

marketing and advertising portal, Brand Republic.

The website brandrepublic.com has been designed to allow users to carry

out research into brands and markets online.

It carries a news archive from Haymarket's 14 marketing titles,

including Campaign, plus a daily news feed and a database of jobs.

Deals have also been signed with information suppliers such as Key Note,

Digireels, Datamonitor, ICC and Marketing File.

The site launch is supported by a press campaign. Created by Banc, it

features four well-known brands, each adapted to the Brand Republic

name.

The first shows a Jack Daniels-type bottle, with the usual labelling

replaced with information about Brand Republic. The remaining executions

show Ribena and Hugo Boss bottles and a soup can in the style of

Campbells.

They were written by Paul Gerrard and art directed by Ben Holman.

Photography was by Jack Bankhead. Media is being handled in-house.

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