Experian sets up charity-linked B2B incentive scheme

by Daniel Farey-Jones,, Brand Republic 15-Feb-05, 07:30

LONDON – Experian has launched an incentive scheme, called Experiances, which rewards customers of its National Business Database as well as triggering donations to the NSPCC.

When customers place orders worth more than £800, they will be awarded 100 points that they can redeem against a range of 500 incentives, including experiences and gifts.

Every time Experian gives 100 points to clients it will donate the monetary value of 100 points to the NSPCC, of which it is a corporate sponsor.

Richard Lloyd, director of business-to-business marketing at Experian, said: "Our clients will also have the opportunity to redeem their points and provide the monetary equivalent to the NSPCC."

Experian has given all of its agency and broker contacts 100 points to start with. More information is available on the scheme's website.

The experiences range from driving tanks and Ferraris to spa breaks and hot-air balloon flights. The gifts include cases of wine, bouquets of flowers and luxury hampers.

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