Chelsea manager Mourinho to star in Amex campaign
LONDON - Chelsea football manager Jose Mourinho is to appear in an American Express commercial that has been filmed at the team's Stamford Bridge ground.
The shoot involved 400 extras, who spent nine hours being filmed for crowd shots while actors kicked fake goals.
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Mourinho will play on his reputation for being a surly manager who does not show emotion on the pitch. The commercial is scheduled to air in May.
American Express retains Ogilvy & Mather for its advertising. The credit card company is famous for its long-running advertising campaign that featured the actor Karl Malden and the slogan: "Don't leave home without it."
More recently it has used celebrities in its advertising, including Jerry Seinfeld and Robert de Niro, whose spot was criticised for showing a shot of Ground Zero in New York City.
American Express's most recent UK advertising campaign used the line "Long live dreams."
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Mourinho: famed for not showing emotion on the pitch
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