Hello! and Ask Jeeves team up for celebrity searches

Smart Search gives the user direct results in a box-out format at the top of the results page, instead of simply directing them to relevant links.

Users performing a search for a famous UK celebrity will receive a picture and be able to read text directly on the page. They can then click on the More function to read the full profile on hellomagazine.com. There is also a link to hellomagazine.com's home page within the Go To section of the Famous People Search.

The box-out result is triggered on a selection of UK and global celebrities and historical figures, and is one of the most popular Smart Searches provided by Ask Jeeves.

Tree Elven, the editor of hellomagazine.com, said: "We're very happy to be providing quality profiles from our six sections to users of Ask Jeeves' Famous People Search. This is our first deal with a major search engine in the UK, and we are really excited about expanding our relationship with them in the future."

Ten most searched-for celebrities on Ask Jeeves

1. Paris Hilton
2. Britney Spears
3. David Beckham
4. William Shakespeare
5. Eminem
6. Harry Potter
7. Thierry Henry
8. Jennifer Lopez
9. Michael Jackson
10. Robbie Williams

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