Randommedia creates animated graffiti series for BBC 1Xtra

by Julia Pearlman,, Brand Republic 17-Feb-05, 16:33

Randommedia has produced 'Taggerz', an animated drama series about a group of troubled graffiti artists, which will appear on the BBC 1Xtra website and also feature on the urban music station.

The internet drama has been created to broadcast quality standards, allowing it to be used online, on DVD and potentially on TV.

Randommedia, which produces online creative advertising, website development and digital marketing, won the brief after an eight-way pitch last March.

The animated series will consist of six ten-minute episodes. 'Taggerz' will appear on the 1Xtra website from March 21, with a new episode being released each day for six days.

The show follows a group of five graffiti artists, called the 'Ruffneck Crew', who come from a mixture of ethnic and social backgrounds and face problems such as pregnancy, bereavement and drugs.

1Xtra DJs Jason and Iyare will promote the series on their early morning weekday show.

The station will run a documentary, called 'Kids These Days', which will cover the topics examined in 'Taggerz'.

'Taggerz' also features animated cameo appearances from 1Xtra DJs Rodney P and Skitz. Alan Yentob, the BBC director of drama and entertainment, also makes an appearance

The 'Taggerz' theme has been produced by Skitz and features UK rapper MCD. The show's soundtrack also features tunes by Panjabi Hit Squad, Terra Danjah, Breakage and Jo Buddha.

Jamie Cason, interactive executive for BBC interactive drama and entertainment, said: "Taggerz is a very exciting project for us, the principal objective is to develop a creative and interactive dialogue with 1Xtra's audience through a compelling animated drama.

"Randommedia's ideas,strong visual style and ability to deliver are core to the success of the project."

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