Gary Lineker impersonates Britney in latest Walkers outing

by Sam Matthews,, Brand Republic 18-Feb-05, 08:40

LONDON – Gary Lineker dresses up as Britney Spears and is joined by Simon Cowell and boy band McFly in the latest ad for Walkers crisps.

The former footballer dons a school uniform and blonde wig with pig-tails to promote two limited-edition crisp flavours: cheese and pickle, and bacon and ketchup.

He is joined by music mogul Cowell, who plays McFly's long-suffering manager while the band makes outrageous demands.

In the spot, the McFly boys ask Cowell to get them bags of crisps with all the flavours mixed up. Cowell, who plays a nice character unlike his 'X Factor' judge persona, manages the task.

As he hands the crisps over, McFly are besieged by adoring fans and one of them turns out to Lineker, who is disguised as Britney and desperate to get his hands on the crisps rather than the boys.

The ad was created by Abbott Mead Vickers BBDO. Media planning and buying will be carried out by OMD UK.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.