Aegis continues Synovate expansion with Indian division

by Staff, Brand Republic 21-Feb-05

LONDON - Aegis' global research company Synovate is now conducting media research in India and has appointed associate director Sushma Jhaveri to head the new division.

The agency will provide media positioning studies, advertising effectiveness and target group understanding as well as internet audience and non-conventional media measurement and pre-testing of film scripts.

Jhaveri said: "Synovate is strong in media research across the Asia Pacific region and we feel the time is ripe to bring our capabilities in the media sector to the Indian sub-continent."

Synovate operates in 50 countries. It has 13 offices across the Asia-Pacific region, which offer a range of research to the automotive, finance, healthcare and agriculture industries.

The new India office is Synovate's first media research initiative in the region.

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