Direct News: Post Office sets up direct roster
The Post Office has drawn up a roster of direct agencies to promote its range of products and services to staff.
Publicis Dialog, Rodgers & Rodgers and Meerkat Marketing Communications have been appointed following a six-way competitive pitch.
The three agencies will be responsible for motivating frontline Post Office staff to sell products such as bill-payment and financial services, travel products and its HomePhone telecoms offering.
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The direct activity will target sub-postmasters and branch managers across the Post Office's 16,000-strong retail network.
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