Sarah Jessica Parker to 'Enjoy Being a Girl' as she sings for Gap's spring campaign

by Sam Matthews, Brand Republic 02-Mar-05, 08:50

LONDON - 'Sex and the City' star Sarah Jessica Parker tries her hand at singing in her third ad campaign for Gap called 'Pretty Khaki'.

The actress and style icon will sing Marc Sharmain's rendition of the classic Rogers and Hammerstein song 'Enjoy Being a Girl'.

The ads, created by Laird + Partners and directed by movie director Peyton Reed, whose movies include 'Bring it On' and 'Down with Love', show Parker in a traditionally pink girly bedroom. As she gets ready she tries on an array of khaki outfits and rushes outside to greet spring, where a fan hands her a bouquet of pink flowers.

Jeff Jones, executive vice-president of Gap marketing, said: "Gap Khaki has been transformed with a whole new feminine twist this season and who better than Sarah Jessica Parker to bring this transformation to light."

Parker added: "It was such fun shooting this commercial and capturing the energy and excitement of spring."

The ads break in the UK from today until April 3 and in the US until March 29. The campaign will run on television, print, online, in-store and direct mail.

In her first campaign for Gap, Parker was serenaded by Lenny Kravitz, while the press campaign showed ways people could customise Gap jeans.

In a Christmas campaign, Parker was shown celebrating Christmas with other celebrities, including Mary J Blige.

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