Frank Lampard creates video diary exclusively for Orange Wap users

by Emma Rigby, Revolution UK 03-Mar-05, 08:00

LONDON - Frank Lampard, the Chelsea and England midfielder, has joined forces with Orange to provide a warts-and-all Wap video diary of his club's build up to its victorious Carling Cup Final appearance.

To celebrate the launch of Orange's 3G two videophones for the price of one offer, the footballer agreed to film his life with Chelsea Football Club in the build-up to the club's first cup final of the season, which took place last weekend. The films can only be accessed through the operator's Wap site Orange World on an Orange phone.

There are several mini films of Lampard in Barcelona with the squad during their Champion League clash with the Spanish leaders last week. Clips include training before the game, and relaxing in Barcelona. Teaser extracts from the film also appear on the Orange website.

This is part of Orange's three-year deal with Chelsea to host Chelsea-related content and services. The operator has similar content and marketing deals with Manchester City, Bolton Wanderers, Liverpool, Blackburn Rovers, Everton and Sunderland, and content deals with more than 80 clubs throughout the UK.

Separately, Orange has announced a new family package, Family from Orange, where each member of the family chooses individual tariffs, but the bills come through as one, allowing parents more control over spending.

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