Experian helps pilot customer data quality benchmarking

by Staff, Brand Republic 08-Mar-05, 07:30

LONDON - Experian has been selected to work with the Data Quality Forum, founded by eight of the UK's best known financial services organisations, to undertake the first feasibility study of its kind into benchmarking customer data quality.

Selected by the forum for its track record in helping organisations improve the quality of their customer data, Experian's Marketing Services bureau will validate and enhance close to 1m of the members' customer records as part of the benchmarking exercise.

The benchmarking will play a role in helping the Forum towards achieving its shared goal of improving customer data quality.

Experian will analyse the results and then provide the Data Quality Forum with an average data quality benchmark against variables such as accuracy of addresses, PAF standardisation, accuracy of post-coding, foreign addresses, under 18s, home telephone numbers, gender, deceased and goneaways.

Phil Singh, sales director for Experian's Marketing Services division, said: "We are delighted to be involved in this project and undertaking the feasibility study, which shows that the Data Quality Forum clearly recognises Experian's expertise in helping organisations raise the bar for improved customer data quality standards."

Sophie Sail, head of product management for Experian's Marketing Services division, added: "We believe that our work provides the Forum's members with an excellent starting point from which steps can be taken to develop a financial services industry standard for data quality. Supporting the Data Quality Forum is a key initiative in Experian's strategy to help organisations from all sectors take a consistent approach to data integrity."

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