Additional Information
Content
Heineken ropes in leaders for blitz
141 Worldwide and Bates have launched a public relations extension to Heineken’s global ‘Meet You There’ advertising campaign, tying up with several local leaders in fashion, music, parties and photography.
The 'Heineken Innovators' initiative, said 141 Worldwide regional PR director Craig Mapleston, is an attempt to bring "a human face to the brand point of view, by engaging a selection of young and successful professionals who embody Heineken's brand point of view." To this end, Heineken has allied with fashion designer Baylene Li, DJ KoFlow, entrepreneur and event consultant Donovan Wong and Lomographic photography specialists Melvyn Lim, Dawn Teo, Emmeline Yong and Chris Yap. The campaign communicates these 'innovators' achievements through PR, print ads, a website and ZoCards. The programme will culminate in the Heineken Ito Party on March 30, which will showcase the innovators' work, and will also reveal "an exciting Heineken innovation". "Other markets -- and Heineken International -- are closely monitoring the success of this programme, as it may become a key component of the global 'Meet You There' campaign," Mapleston added.
This article was first published on Media Asia
Additional Information
Latest jobs Jobs web feed
- senior sponsorship manager > ICONIC UK BRAND > MUSIC collectivo Up to £55k + excellent bens, London
- Marketing Manager - 12 months Jarlett de Grouchy £60000 per annum + 10k car allowance, Surrey
- Senior Search Manager Norton Leigh Up to 35k + excellent benefits, Central London
- Corporate Communications Manager Raglan Housing Association £50 - £55k + car allowance, Head Office, Reading (from Spring 2012)
- EXPERIENTIAL agency account handlers - All levels - £20K-£70K Judi Patton £20K-£70K, London - all areas
- Strategy Manager-Strategy Consultancy-Central London 70-100k Advantage Professional £70000 - £100000 per annum + Bonus + Benefits, City of London
Most read
Most commented
