Swatch first net push for Fashion Week

Revolution UK 14-Mar-05, 15:06

Swiss watch maker Swatch has embarked on its first web push by sponsoring activity around Fashion Week until 14 March.

This will include a partnership with fashion site Fuk.co.uk, which will host and promote Alternative Fashion Week on a bespoke microsite.

Visitors will be able to access daily updates on the site, which will be pushed in an email to Fuk.co.uk's database. Content will include clips from last year's events and a competition to win a pair of VIP tickets to the show.

Promotions will run on Virgin Mobile's WAP offering, Bites, and women's web sites such as zoom.co.uk, ivillage.com and handbag.com. New Media Maze managed the online campaign.